Reusable blocks
Create structured content that can be updated without editing theme code.
Structured content builder
Build content as structured data instead of one-off theme markup. Associate blocks with Shopify resources and render them through the included theme extension.
Designed for operators
Create structured content that can be updated without editing theme code.
Use Shopify metafields and metaobjects to keep content attached to the right resource.
Merchants choose where supported content appears by placing app blocks in the theme editor.
Workflow
Select the Shopify resource that needs supporting content.
Add and arrange supported content blocks with explicit fields.
Place the matching app block and let the theme control presentation.